The 68-year-old on Facebook, the CMS reviewer, and the carrier's claw-back desk all read the same sentence differently. Paste in a landing page, an ad, or a call script — get numbered, severity-tiered findings: the exact quoted line, who it burns, and the question to answer to fix it.
What a review looks like
No vibes, no "consider revising." Every finding quotes the sentence under review and severity-ranks it — so you fix the claw-back risk before the comma splice.
We work with all the major carriersS2 to find the plan that fits your life — no cost, no obligation, no pressure.
Call today and one of our licensed local advisors will walk you through everything Medicare doesn't want to be confusing.
"FREE government-approved benefits review" reads as an official Medicare communication. That's the pattern that burns you with the CMS reviewer — and it's grounds for the carrier to walk away from the book you built.
Whose review is it? Say your agency's name in the same breath as the offer.
"We work with all the major carriers" — the 68-year-old hears a promise; the compliance desk hears a claim you have to substantiate. If you hold six contracts, "all" is the word that turns a complaint into a finding.
How many carriers do you actually represent? State the number — it's more convincing anyway.
The three readers
Reads fast, trusts slowly, and clicks away at the first sentence that smells like a trick. Findings tell you where your copy loses her — and where it's one honest number away from a phone call.
Reads for implied endorsement, missing disclaimers, scare tactics, and benefit claims a rule year doesn't support. Findings flag the line and tell you what to verify against the current marketing rules.
Reads your ad after the complaint comes in — with your commission statement open in the other window. Findings rank exactly this risk first, because this reader can take back money you already spent.
Severity tiers
A review is a ranked list, not an essay. Each finding carries a tier so you spend your rewrite time where the real money and license risk sit.
Implied government affiliation, prohibited claims, missing mandatory disclosures. Lines that can cost commissions or the contract itself. Fix before the ad runs another hour.
Overbroad promises, pressure tactics, unsubstantiated scope. Legal-ish, but each one is a seed for the complaint that triggers reader three.
Vague value, weak call-to-action, missing pre-qualifier. Conversion findings — the copy is safe but limp, and the fix is usually one concrete number.
House rules
Setup
Act as the Medicare marketing editor defined in these files; follow identity.md and rules.md on every message.